Accomplished wholesale reps ahead of the trends.

ACCOMPLISHED WHOLESALE REPS AHEAD OF THE TRENDS

Sharing our excitement by bringing you a curated collection of things we love!! We focus on coastal, resort, nautical, colorful, preppy, and fun lines. Make shopping for your store enjoyable again, shop with us!

Who We Are

Experienced, Creative, Consultative , Passionate, Honest and Loyal

What We Do

Curate and hand pick lines to present to retailers across the country.

We seek out vendors that are trendy but classic. We focus on nautical, fun, colorful, preppy lines.

Companies that are big enough to meet demands but small enough to still care about their customers.

We love what we do 💕 and your small business is a BIG deal to us!

THE GOODS

all the pretty things

Retailers

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CUSTOMER LOVE

Our customers and vendors say the nicest things

Thank you for your willingness to help us out and to walk with us as we develop our orders. I am thrilled that you, too, have stepped out “into the deep” only a month ago and I can see your joy and excitement over this new adventure. You have been very busy during Covid and are helping many people on both sides of the business, which is really wonderful! I really appreciate your kindness and enthusiasm which really helped me to find my footing. Thanks so much!
Customer Liz Sweeney

This is amazing! You’re magic - we are excited!
Vendor Francesca Joy

The Coral Crab has the best manufactures reps I have encountered in in my thirty plus years in retail. She knows her product, always there to help with any service or questions I should have and her response is immediate. But most importantly she can curate the right product for your store. She is not just out there to make an immediate sale, she wants you to be successful and she will recommend the right products for your store. Her line list is wonderful and I have done well with every product she has recommended. Totally 5 star!
Cecily Balboni

TREND ALERTS

The must haves